The Mojo team designed, prototyped and managed the manufacture and marketing of the first digital wireless technology to be mass marketed. The first generation of that technology was a point-to-point device for electric guitars and bases and was distributed under the trade name “Brace Audio.”
The Mojo team also helped design and implement a marketing campaign based solely on sampling the product to opinion leaders within the pop music industry and getting their endorsement. The product became extremely popular and used on-stage by artists from such groups as Eminem, Queen Latifah, Lady Gaga, Justin Bieber, Janet Jackson, Madonna, and The Tonight Show with Jay Leno. For examples click on this image below:
This is unprecedented acceptance for a one-off product launched by an unknown brand with essentially no marketing budget and right at the bottom of a severe downturn in the industry.